The Playbook Slick City Used to Launch Locations Faster
How Slick City replaced five tools with one unified system to build a repeatable location opening process as they scaled to 32+ territories.
Slick City operates the world's first indoor slide and air court park. Since launching in 2021, they have expanded to Denver, St. Louis, Katy, and Peoria with more than 32 franchise territories awarded. The growth was fast. The operational infrastructure needed to match it.
Scaling Fast Brought Real Operational Challenges
The Slick City team excelled at strategy and sales. The operational infrastructure to support rapid franchising was a different problem. Tasks were spread across multiple tools. Training materials were hard to find. Safety checks were not consistently tracked. When new franchisees came on board, there was no standardized onboarding process to hand them.
The patchwork held at small scale. As territories multiplied, the friction compounded.
One Platform Replaced Five Tools
After connecting with Delightree at the IFA annual conference, Slick City consolidated their operations onto a single platform: task assignment, checklists, document storage, location onboarding, and staff training, all in one place.
“Quite frankly, I think the Delightree platform is very streamlined. It's very easy to understand.”
Slick City operations team
Clean Execution Across Every Location
With clearly assigned tasks, documented expectations, and tracked audits, the Slick City corporate team could see what was happening across locations without having to call each one. The energy that went into chasing information could go toward coaching and growth instead.
“Having documented daily checks that are completed and cleaning tasks that are documented has been a huge operational improvement.”
Slick City operations team
Faster, Simpler Onboarding That Franchisees Actually Use
New franchisees onboard through a structured path: pre-loaded tasks, documents, and training modules ready on day one. The confusion of 'what do I do first?' was replaced with a sequence that guided each new location through the opening process consistently.
“It couldn't have been a better experience. The whole Delightree team just did a great job.”
Slick City franchisee
A Foundation for Growth
The goal for Slick City was not just to manage the locations they had. It was to build a system that could support the locations they were going to open. A repeatable, documented process is what makes a franchise model scalable.
“Having everything in one spot is a game changer. Delightree pops up in our internal verbiage because it's become part of how we operate.”
Slick City leadership
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