The Playbook Slick City Used to Launch Locations Faster

Success Stories
November 8, 2024
Slick City Action Park

Slick City is not your average family entertainment brand. They’re the world’s first indoor slide and air court park, designed to deliver high-energy fun without trampolines or water. Since opening their first location in 2021, they’ve expanded to Denver, St. Louis, Katy, and Peoria and have already awarded 32+ franchise territories.

This is a team with big vision and serious momentum. But like many fast-growing franchises, they were operating with a mix of tools that made it hard to keep up. Google Drive, group texts, shared folders. It worked at the start, but every new location made things more complicated. The more they grew, the harder it became to stay consistent and in control.

That’s when they found Delightree.

Scaling Fast Brought Real Operational Challenges

The Slick City team wasn’t struggling with strategy or sales. They knew how to build parks that delivered a standout guest experience. What they didn’t have was a reliable way to manage the day-to-day work behind the scenes.

Tasks were scattered across different tools. Training content wasn’t easy to find. Safety checks and daily procedures weren’t tracked consistently. When new franchisees joined the system, there was no standard onboarding process to guide them. Everyone was working hard, but it wasn’t clear who was doing what or whether it was getting done right.

This is the kind of friction that slows down good brands. Slick City recognized it early and decided to fix it before it became a bigger problem.

Delightree Replaced the Patchwork with One Unified System

After meeting at the IFA annual conference, the team at Slick City saw how Delightree could change the way they ran their franchise.

Instead of jumping between five different apps and manual processes, Delightree gave them a single platform that covered everything they needed. One place to assign tasks, complete daily checklists, store documents, onboard new locations, and train staff.

Slick City used Delightree to:

  • Build repeatable onboarding processes for new franchisees
  • Assign daily safety and cleaning checklists
  • Upload and organize brand documents and SOPs
  • Train team members with consistent content
  • Give corporate teams real-time visibility across all locations
“Quite frankly, I think the Delightree platform is very streamlined. It's very easy to understand. The team took to it very easily. It's not over-complicated. It's the 'keep it simple' method.”

Clean Execution Across Every Location

Franchises grow best when everyone understands what great looks like and how to deliver it every single day.

With Delightree in place, Slick City created that kind of clarity. Tasks were clearly assigned. Expectations were documented. Checklists and audits were tracked and reviewed. There was no more guessing. Everyone from headquarters to the front line had the tools they needed to get the work done right.

“Having documented daily checks that are completed and cleaning tasks that are documented has been a game changer. We can audit what's been done or not been done, and from a risk standpoint, it’s been critical.”

Instead of chasing information or putting out fires, the corporate team could focus on improving operations and opening more locations.

Faster, Simpler Onboarding That Franchisees Actually Use

Opening a new location should be exciting, not stressful. But when processes are unclear, it quickly turns into confusion and back-and-forth.

Delightree gave Slick City a clear onboarding journey that franchisees could follow from day one. No need to start from scratch. No spreadsheets to rebuild. Every task, document, and training module was already loaded and ready to go.

New parks got up and running faster. Corporate support teams saved hours. Everyone was on the same page.

“It couldn't have been a better experience. The whole Delightree team just did a great job. It was a super easy process.”

A Stronger Foundation for Growth

With Delightree, Slick City turned their operational processes into a competitive advantage. They eliminated unnecessary steps, gave their franchisees more support, and gave their leadership team the visibility they needed to make smart decisions.
“Having everything in one spot is a game changer. Delightree pops up in our internal verbiage a lot now. It has been critical for our growth and success.”

They didn’t just put a bandaid on the problem. They built a system that scales with them.

Ready to Get Your Franchise Organized?

Slick City didn’t wait until they had 200 locations to fix their operations. They made the decision early to build a better foundation.

If your franchise brand is growing fast and your internal systems are slowing you down, Delightree can help. We give you one platform to train, onboard, manage, and support your teams from one place. It’s simple, scalable, and built for franchising.

Let’s talk.

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