Franchise growth is exciting, but it can also expose every flaw in your foundation. For Beem® Light Sauna, a brand offering cutting-edge light therapy in spa-like suites, the challenge wasn’t demand. It was building a system that could scale alongside it.
Founded by Cynthia May, Beem® is bringing holistic, science-backed wellness to the mainstream through infrared sauna therapy, chromotherapy, and red light treatments. With 75 locations open and even more projected openings by the end of 2025, Beem® knew that operational consistency, franchisee support, and training couldn’t be left to chance.
So they made a strategic pivot. And it changed everything.
Beem®’s leadership team had big goals and the brand momentum to back them up. But behind the scenes, their old platform wasn’t keeping up.
Franchisees were struggling to navigate the training system. Tasks were hard to track. Communication between the field and corporate was fragmented. The tools that were supposed to support franchisees were causing confusion. And the feedback was loud and clear.
“The feedback from our franchisees was like, ‘I don’t even know how to use this system. It’s just too complicated.’ As we kept growing, it became obvious this wasn’t going to be sustainable.”
It wasn’t just a tech issue. It was a brand risk. Every new studio that launched without a clear process made it harder to maintain the Beem® standard.
Beem® reviewed several options before switching to Delightree. They weren’t looking for a shiny tool. They needed something that actually worked for operators. Something franchisees wouldn’t dread using.
Delightree gave them:
The entire experience became more intuitive, more collaborative, and more consistent.
“The biggest benefit for us has been the platform’s usability. Delightree is incredibly easy to learn and user-friendly, and from the moment we started using it, everything has been smooth sailing.”
Before Delightree, onboarding felt clunky and slow. Now, new franchisees can walk in, open up their studio, and immediately know where to start. Everything from training videos to operational guides is in one place, organized and easy to find.
This simplified the onboarding experience for new owners and helped corporate speed up launch timelines. More importantly, it gave franchisees the tools to deliver the Beem® experience from day one.
“Franchisees were able to access materials and complete their onboarding faster, which helped get new locations up and running more quickly.”
Franchising thrives on repeatable processes. With Delightree, Beem® gave every studio clear checklists and task flows that kept daily operations moving. Whether it was opening procedures, equipment checks, or studio cleaning, everything was tracked and visible.
Corporate gained more visibility. Franchisees spent less time trying to figure out what to do next. Everyone stayed on the same page.
“The platform helped ensure that all operations were consistent and in line with corporate standards.”
In a fast-moving franchise network, feedback needs to move fast too. Beem® used Delightree’s built-in feedback tools to open up a two-way conversation between franchisees and the corporate team.
If something wasn’t working, franchisees could raise it immediately. If they had ideas, they could share them in-platform. Delightree helped the Beem® team take in feedback, improve processes, and respond without the delay of email chains or third-party forms.
“There hasn’t been a single feature we’ve asked for that hasn’t been developed or at least considered. That’s one of the big reasons we decided to move forward with Delightree.”
Beem® wasn’t just looking for software. They were looking for a partner that could help their franchisees succeed.
Delightree’s customer support and account management team earned praise from across the Beem® network. Franchisees felt like they had real people in their corner, not just a help doc or chatbot.
“My account manager, Gel, has been absolutely outstanding. She’s been there every single step of the way. Delightree is invested in our business just as much as we’re invested in theirs.”
Beem® is no longer wondering whether they can keep up with expansion. They’re ready for it. Their franchisees are launching faster, training more confidently, and running more consistent studios. The corporate team has a stronger feedback loop, more visibility, and the tools to support the field with less back-and-forth.
Their feeling was, "We’ve got a lot of locations coming. Are we actually going to be able to sustain this growth?’”
Now they have the answer.
Beem® took the time to fix the foundation before it cracked. They knew that if they wanted to scale to 75+ locations without losing quality, consistency, or franchisee trust, they needed systems that worked for everyone.
If your franchise brand is ready to grow but your tools are holding you back, let’s fix that. Delightree gives you the playbook, platform, and support to move fast without sacrificing what makes your brand great.
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