Dec 17, 2020
Holiday Checklist: 3 Essential Promotional Tools This Holiday Season
Julissa Merius

We want to make sure you are all up to date on ways to promote your business this holiday season so here is a quick checklist of 3 promotional must-haves for your franchisee business!

If your business checks off all three items on this list, you are off to a great, lucrative, and strong holiday season! If not, check out some of the takeaways under each point for inspiration on how to implement more of these things in your store.

1. Holiday Decorations For Your Store

If you opt-out of Holiday Decorations during this season your business runs the risk of appearing tone-deaf to what your customers need. According to Bloomberg, the majority of US Consumers say they are more interested in holiday decorations and seasonal items than usual this year. Don’t believe me? An Oceanfront Restaurant transforms it’s dining into a Winter Wonderland with lights and a full drive-thru display. Walmart lights up the sky with drone lights by teaming up with the major tech company Intel.

2. Holiday Merchandise For Your Brand

Check out these businesses mentioned in Vice. All of these restaurants have merchandise so creative they were featured for free in a top publication. Talk about free promotion! Holiday Merchandise is the best way to market your product through your loyal fans and there is still plenty of time. Printful.com is a great resource for Holiday Merch at your store. Learn more about their quick and easy way to print Holiday Merchandise on-demand here. Whatever you decide, make sure to stock your business with T-Shirt’s, Signs, or even a bumper sticker that says “Santa Clause brought me [insert business name here]“

3. Holiday Sales For Your Customers

Consumers expect to save each Holiday season. Plan to be the best on the block with specials this year. Check out Weis Markets being covered by the local news for an amazing Holiday Rewards plan. McDonald’s was covered by various media outlets for giving out free food. Mcdonald’s instituted a rewards plan through their app that rewarded their customers with free food after each qualifying purchase. There will be customers who have more to spend than usual this year and those who have even less to spend. However you decide to do it, make sure you have a good deal this holiday season.

The biggest takeaway is that consumers need positive vibes more than usual this year. Be the business that meets that demand by decorating your store with Holiday gear, providing some Holiday merch, and instituting some sort of Holiday rewards plan this year.

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