Started in 2019, Hawaii Fluid Art & Art Gallery is not just an art gallery and studio, it is a place where people can learn art as well. The brand is a testimony of how a franchise business model when backed by technology can be an astounding success. One of the fastest art & craft franchise businesses Hawaii Fluid Art has over 200 locations across the US.
De-mystifying Fluid Art
Mexican artist and political activist David Alfaro Siqueiros first discovered fluid art in 1930. He often referred to his discovery as “accidental painting” as according to him he stumbled upon the technique by fluke. There was no looking back since, he started experimenting by pouring one paint over the other and seeing the magic unfold everytime. He soon started using the fluid method to create his art works and quite enjoyed this amalgamation of science and art.
The Science of Fluid-art
There is a reason that fluid art is one of the most popular and best-selling experiences in Hawaii. Unlike other art forms here the art and its beauty is defined by the beauty of fluid dynamics. Paint pigments are manufactured from several materials, each with its own weight and density. Some are heavier, such as metals, while others, such as plant stuff or resins, are lighter. When all of the pigments are suspended and mixed together in a comparable fluid media, they push and pull against each other.
Depending on the viscosity and quantity of the pigment, it moves around, sometimes mixes, and frequently rises or sinks to produce the appearance of organic cells on the canvas. The suspense of what your finished item will appear like is part of what makes this approach so enjoyable and popular.
Popularity of Hawaii Fluid Art
Fluid art is more than just another art form. It’s the new way to hangout with friends and family, socialize, and celebrate. At Hawaii Fluid Art, host couples for a date-night, families looking to create memories and share unique experiences, and corporates too for quality team bonding.
The sessions typically last for 1 to 1.5 hours and take place in well ventilated and temperature controlled studios. Besides, all supplies used are water-based, non-toxic, and easy to use. Most of these outlets also offer BYOB (bring your own bottle). Starting 2024, many Hawaii fluid Art outlets will also be offering wine, beer, and liquor.
A place where everyone can create art!
The opportunity to produce a work of art with paint is fraught with many obstacles more so for people with disabilities. fluid art breaks down these barriers by eliminating the requirement for paintbrushes, precise movement, and even traditional sensory input!
Everyone is welcome at Hawaii Fluid Art, including individuals with intellectual, motor, sensory, and other challenges. Fluid Art is widely regarded as one of the best types of art therapy among art therapists. As a result, Hawaii Fluid Art is now creating its own therapeutic course offerings.
Going strong with the Franchise model
Despite the pandemic, Hawaii Fluid Art has not only survived but thrived using the franchise business model and is fast expanding. Over the years, the arts and DIY have gained immense popularity, and with it the demand for art workshops and activities. Owning an art franchise is the next big thing and a profitable business where one gets to make great connections as well. Hawaii Fluid Art is a brilliant business opportunity among the various options accessible, attracting art fans with its enthralling techniques and unique business approach. Get more details on how to own a Hawaii Fluid Art franchise.
Leveraging Tech to Manage Franchisees
HawaiiArt recently onboarded Delightree as a partner to streamline and manage its operations across its different franchise locations and to onboard and train new franchisees.